Riding isn't a thing, it's
a way of life. our passion. who we are.

Importers of the Industries Finest
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Keep on rollin! We have wheels for all styles of riding. From XC to Enduro, Downhill to Cyclocross, we've got you covered.


Bling Bling! Customize your ride with our awesome range of stems, pedals, saddles and more


All the gear and no idea? Why stop now. Add some style to your wardrobe with our quality threads.

“Ride as much or as little, as long or as short as you feel. But ride”

– Eddy Merckx

noBL TR36


Right at home on your mid travel bike, the TR36 offers modern rim widths and improved handling over your stock wheelset. Whether it’s an alpine epic or after work lap, you’ll be ready for whatever the terrain throws at you.


N-Spire Saddle

N.Spire is based upon an optimal shape for comfort on long rides, while still providing a cut-out that protects riders from nerve damage. The N.Spire is used by the Polygon UR Team and KS-Kenda Women’s elite racer Jennifer Malik for Enduro and XC applications.

Factor Components

Shake 35mm Stem

The Shake, as in “shake and bake!”, Stem is our forged alloy work horse stem. No frills or spills here….just a solid 35mm stem designed to be stiff, strong, and looks good

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