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"We are a high end component company from the North Georgia Mountains, dedicated to producing high-value, race-ready products."

There is a wild spirit here in the southern Appalachian mountains, from the dense rhodo and laurel forest, to the rushing rivers, and fog covered valleys. This is the same spirit that inspired the bootleggers and moonshine runners to soup up old cars, and illegally run shine from the law through the dirt roads that litter this landscape. They knew these roads like the back of their hands, and knew exactly how much speed they could hold in every turn, in every condition. This spirit lives in mountain bikers who call this place home. Factor produces hubs, stems and pedals that were designed to meet the demands of these riders. This is why the Factor range is the perfect companion to a rip through trails you may or may not have permission to be on.