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Importers of the Industries Finest
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Keep on rollin! We have wheels for all styles of riding. From XC to Enduro, Downhill to Cyclocross, we've got you covered.


Bling Bling! Customize your ride with our awesome range of stems, pedals, saddles and more


All the gear and no idea? Why stop now. Add some style to your wardrobe with our quality threads.

“Ride as much or as little, as long or as short as you feel. But ride”

– Eddy Merckx

noBL TR37


Designed and tested on the World Cup circuit, the TR37 is right at home chasing podiums at your local enduro, or session laps after work.


GP Series Saddle

The GP uses a classic race-inspired design with contoured wings that sweep away from the leg for complete freedom of movement. The GP has Eco+Light padding for both comfort and support and just the right width nose to allow you to move up during those tough climbs. Specs like these make the GP Series saddles the clear choice for race day, designed to help you achieve even your loftiest of goals and push your inner limits beyond what you thought possible.

Dumonde tech

Pro x Liquid grease

Great for suspension fork legs, full suspension pivots, wheel bearings, roller bearing and jockey wheels. A proven application for spoke nipple and rim interface.

Factor Components

601/602 MTB hubs

Oversized alloy shell, lightening fast engagement, EZO bearings, easy maintenance, and low friction coasting, these hubs are the perfect companion to rip through trails you may or may not have permission to be on!

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